[AP] Miyamoto says new Mario will still sell a year from now

12 Oct

bold new mario wii

BOLDSTATE– “Even if a year passes, Mario [will still sell],” Shigeru Miyamoto said to Japanese retailers during a demonstration of New Super Mario Bros. Wii last week according to retailer Games Maya.

Miyamoto, game designer and general manager of Nintendo Entertainment Analysis and Development, announced NSMBW would be sold in Japan for ¥5,800 beginning Dec. 3, nearly three weeks after it is released in North America.

Original Article

Will New Super Mario Bros. Wii Be A Long Seller?

bold new mario wii kotaku

Kotaku, Brian Ashcraft– Last week, Nintendo held an event for Japanese retailers. New Super Mario Bros. Wii was dated and priced for Japan, apparently. Nintendo’s resident game wizard Shigeru Miyamoto talked and demoed the game as well. But what did he say?

[Jump]

We don’t know. All we know is that the manager of Japanese shop Games Maya quotes Miyamoto as pointing out, “Even if a year passes, Mario is still sells.”

If past Mario titles are anything to go by, Miyamoto isn’t probably right — he is right.

伝わってきました〜♪ [**店長からのメッセージ**]

AP—

As this is my first AP post, I’ll begin by explaining the goal I’m trying to accomplish by recycling “professional” posts. It’s simple. I’m just re-writing posts from professional video game blogs using a more professional journalistic writing style. It’s my motivation for doing this that requires more background.

It bothers me that several of the most prominent, professional video game blogs spew out undigested bits of information that, in turn, are re-spewed out by many amateur blogs, all of which receive more traffic and commentary than I do here.

I reluctantly visit Kotaku daily as they are well-connected in the video game industry, and visiting often guarantees I won’t have to sift through pages of garbage each and every time. Still, the constant updates regarding rhythm games, lawsuits, scantily clad women, and all you could ever want to know about AAA titles like Brutal Legend and Uncharted 2 leave me desensitized, not only to posts in those veins, but majority of posts in general. Something really needs to pop out and grab my attention if I’m going to “make the jump.” And jump I will because making money comes before informing your audience at Kotaku.

If I’ve been correctly informed, bloggers at sites like Kotaku get paid by the click; that is, how many people decide to view the whole post. In order to guarantee the click of any slightly interested reader, Kotaku’s bloggers often tease desired information on the main page, implying the answers are just a “jump” away. This is in direct contrast to the philosophy behind leads in professional journalism. My example here hits on everything that is wrong with Kotaku’s style of “journalism.”

Perhaps Ashcraft’s worst offense here is his horrible misuse of the “jump.” Miyamoto said something to Japanese game retailers last week while demoing NSMBW, and Ashcraft implies he has that information after the jump. What did Miyamoto say? “We don’t know,” Ashcraft writes. He does, however, have a poorly translated quote of a quote from a (literal) no name manager from some retailer we’ve never heard of. The quote? Mario will still sell a year from now. Earth-shattering stuff.

Aside from tricking readers to make the jump with an empty promise and offering no news other than a Japanese price and release date (which he failed to put into context for his primarily North American readership), Ashcraft presents terrible writing in general. The structure and language is all wrong and screams worse than amateur. I seriously wonder if Ashcraft was drunk, high, or just half asleep when he posted this “information.”

I may be stepping on some toes here, but I can’t stand what passes for journalism in my chosen industry. If I’m ever to become a professional, it’s precisely this type of drivel that I hope to do away with.

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